Strategic Planning

Integrated Communications Strategy Development 

Develop a strategic marketing roadmap using a proprietary communications planning tools that integrates all marketing functions in a detailed “Roadmap.”  The strategic Communications Roadmap includes the following elements: 

  • Marketing & Business Objectives
  • Messages / Audience Segmentation 
  • Strategies for Communications including Social, Digital and other Media 
  • Tactics that drive strategic results 
  • Metrics to Track Results ​and progress against ROI